Launches, workflows, system migrations, integrations - anything that needs building but doesn't fit the productised offers. Quoted to your specific scope so you only pay for what you actually need.
Most of the work I do for clients falls cleanly into Website in a Week or AI Build Sprint. But every business eventually has projects that don't fit those tidy boxes - a launch with new sales pages and email automation, a workflow rebuild across three tools, a platform migration with data cleanup.
Custom Build is the bucket for all of that. You bring me the project, I quote it specifically, we agree the scope before any work starts, and I build it.
No hourly billing, no surprise scope creep, no shoehorning your needs into a tier that doesn't quite fit.
New sales page + lead magnet + opt-in form + email welcome sequence + payment flow + delivery automation. Ready to launch by a specific date.
Onboarding, project delivery, or client-management workflows built in Dubsado / ClickUp / Notion / GHL. Including automations and SOP docs.
Switching CRMs, moving from Dubsado to HoneyBook, migrating off Wix, consolidating tools. Including data cleanup and re-integration.
Lead magnet created + opt-in page + nurture email sequence + tag-based segmentation. For when you have an existing site and just need the funnel pieces.
Connecting CRM to email tool to booking calendar to invoicing. Zapier or Make workflows that handle the in-between automatically.
If you can describe the project, I can probably quote it. Free clarity call to scope before anything is committed.
Book a free Clarity Call. We talk through the scope. I send a written quote within 48 hours. If it lands, you confirm and we book it in.
Best for: projects you've been planning - you know the end state, you just want someone to build it.
Book a free Clarity Call →Start with a $397 + GST One Idea Action Plan. In one focused 90-minute session, we create your action map and one small starter asset. If the larger idea needs implementation, I can quote that separately.
Best for: ideas that still feel fuzzy and need a clear, practical first move.
See the Action Plan →Custom Builds are quoted to the systems involved, the complexity of the work and the timeline. You will receive the exact scope and price before deciding whether to go ahead.
Free clarity call first. Quoted to your scope, not generic tiers.
Because the work varies enormously. A single lead magnet funnel might be 12 hours; a multi-tool platform migration might be 60. Tiering by complexity would force me to either overcharge small projects or undercharge complex ones. Custom quote = fair to both sides.
Typically 2-6 weeks depending on scope. We agree the timeline in the scope document before kickoff, with milestones along the way.
Then we'd quote the productised offer instead (Website in a Week or AI Build Sprint) - cheaper for you, more predictable for me. Custom Build is for everything those don't cover.
Scope changes get re-quoted. Original scope stays at original price; additions are separate. Protects both of us from scope creep.
Yes - on a clarity call I'll share work that's relevant to what you're describing. Each project is unique so generic case studies aren't always representative.
Free 15-minute Clarity Call. No prep needed. Quote within 48 hours if we're a fit.